Basics
- Name
- Age 15-19, 20-24, 25-34, 35-44, 45-54, 55+
- Sex m/f
- Phone number
- Organisation
- Type of org (County council, District council, Metropolitan council, Unitary authority, London borough, Parish, Town or Community council, other - please state)
To say thank you for your time in completing my survey I would like to send you a copy of my final research report when it completed. You will not receive any other email and your address will not be sold or given to anyone else.
Would you like to receive a copy of my report by email? yes /no
Current communications mix
Which of the following tools do you currently use in your organisation's communications? Regularly / Occasionally / Rarely / No but plan to in next 6 mths / No and don't plan to / Not aware of tool
- news releases
- public meetings
- newspaper / magazine advertising
- radio advertising
- TV advertising
- outdoor advertising
- direct marketing
- email marketing
- text messaging
- blogs
- podcasts
- social networking (eg Facebook, Myspace, Bebo)
- video sharing websites (eg YouTube)
- image sharing websites (eg Flickr)
- social bookmarking (eg del.icio.us)
- wikis (eg Wikipedia)
- forums / bulletin boards
- content aggregators (eg Google Desktop, Netvibes)
- virtual worlds (eg Second Life)
- other - please state
What media monitoring does your organisation currently undertake? (never, sometimes, regularly)
- Press cuttings
- Broadcast monitoring
- Online monitoring
- Web search alerts
- RSS feeds
- Other - please state
Personal use of social media
Which of the following websites/services do you use personally? Regularly / Occasionally / Rarely / No but plan to in next 6 mths / No and don't plan to / Not aware of tool
- text messaging
- instant messaging (IM)
- blogs
- podcasts
- social networking (eg Facebook, Myspace, Bebo)
- video sharing websites (eg YouTube)
- image sharing websites (eg Flickr)
- social bookmarking (eg del.icio.us)
- wikis (eg Wikipedia)
- forums / bulletin boards
- content aggregators (eg Google Desktop, Netvibes)
- RSS reader (web-based or desktop)
- virtual worlds (eg Second Life)
- other - please state
Attitudes to and understanding of social media
How do you rate your personal understanding of the following websites/services? no understanding, understand enough to use them personally, understand enough to use them professionally in council communications
- text messaging
- instant messaging (IM)
- blogs
- podcasts
- social networking (eg Facebook, Myspace, Bebo)
- video sharing websites (eg YouTube)
- image sharing websites (eg Flickr)
- social bookmarking (eg del.icio.us)
- wikis (eg Wikipedia)
- forums / bulletin boards
- content aggregators (eg Google Desktop, Netvibes)
- RSS reader (web-based or desktop)
- virtual worlds (eg Second Life)
- other - please state
Decision/making to social media
Have you used social media in your council's communications mix?
yes - expand
no - route to next question
If you have not used social media extensively in your council communications, which of the following factors influenced your decision to not use social media? didn't influence, influenced a little, influenced a lot
- Don't know enough about social media to use
- Appropriateness to my communications objectives
- Access to appropriate technology
- Lack of support from officers
- Lack of support from elected members
- Reputational risks from critical comments / posts
- Cost